Video games & new experiences - AnalogFolk High 5
January 15th, 2013
Brick Lane in East London would have looked eerily familiar to anyone who spent their formative years wearing out their NES controllers battling Bowser in Super Mario Bros.
8-bit graphics have enjoyed a bit of a resurgence on the internet recently, with everything from Breaking Bad to Game of Thrones being re-made using the distinctive blocky graphics. Disney have capitalised on this in their promotion of new arcade-based film Wreck-It Ralph. Visitors to the street were met with pixelated models of everything from a London taxi to a couple of pigeons. The analog experience was supported by an interactive tour where users are asked to find 8 items that “Ralph has turned 8 bit”. It’s a great example of a brand identifying and employing a popular meme which, crucially, is also relevant to their campaign.
The video game theme is continued by Maximin’s debut game Super Resize Me. It may not sound like much – players have to resize their browsers to fit the coloured area on screen – but it’s simply simple, super addictive, and most of your morning will be wasted by the time you give up on it.
Meanwhile, the new campaign by Axe (or Lynx to most of us) seems to belong in a video game. The Axe Apollo Space Academy is offering the opportunity for 22 people around the world to win tickets for a space trip. While the campaign, launched by Buzz Aldrin himself, is one of the more complex we’ve seen, the entry mechanic remains comparatively simple. It’s a straight contest – entrants can apply and ask their local communities to vote for them. We may just have 2013’s Felix Baumgartner on our hands…
Dragging us back down to Earth, Dutch airline company KLM are offering free customised maps for slightly more frequently-travelled areas. Choosing a city of your choice, you can add your best tips, must-see attractions, and hidden gems before getting your personalised Must See Map printed and sent to you free of charge. It’s a perfect introduction to your city for any uninitiated visiting friends.
Finally, in an effort to raise awareness for the 3,400 homeless in Swedish city Gothenburg, Forsman & Bodenfors have offered a slightly less comfortable introduction to city life. They’ve created a site where visitors can browse and book a homeless person’s bed for the night, much like a hotel. Once you’re all booked in, you’re left with a choice: either experience the night sleeping rough for yourself, let the cash be donated to the cause without taking up your booked lodgings for the night, or (if you’re feeling particularly unkind) gift it to a friend via Facebook.